How to Create Accessible Social Media Content
When posting to social media channels as a representative of 男女操逼视频软件, try incorporating some or all of the suggestions and guidelines below. Social media content that is easy to read, understand, and absorb will be more accessible for everyone男女操逼视频软件攊ncluding people with cognitive differences, visual impairments, or hearing impairments. Making your content easy to access means you男女操逼视频软件檙e communicating more effectively with more people.
Copy
Copy is the text that accompanies social content on channels. This includes captions, links, hashtags, video descriptions, and more. This does NOT refer to text on graphics, on video, etc. Here are some things to think about when drafting your copy:
Write in plain language.
Write using clear prose in short sentences and paragraphs. Avoid jargon and be sure to spell out acronyms on first reference, especially since these can be confusing when read separately without context or explanation.
Avoid 男女操逼视频软件渃reative男女操逼视频软件 typography.
Playing around with cute fonts has become popular in social bios and posts, but these don男女操逼视频软件檛 work well with assistive technologies like screen readers.
Camelcase your hashtags.
Much the same way a camel男女操逼视频软件檚 back has humps, formatting your hashtags男女操逼视频软件攅specially long ones with multiple words男女操逼视频软件攁ids in understanding the content and works better with assistive technology. To do this, simply capitalize the first letter of a word within a hashtag. So, for example, instead of #pacegogetters, use #PaceGoGetters.
Reduce emojis.
- It男女操逼视频软件檚 best to put emoji at the very end of your written content which also means not using them as bullet points. This practice will help you avoid creating any clarity issues that could be caused by an icon男女操逼视频软件檚 coded description interfering with the rest of your copy.
- To avoid their meta descriptions confusing your overall message when it男女操逼视频软件檚 read by an assistive device or program, emoji should be used as sparingly as possible in written content.
Images
Images, in the strictest sense, are photographs or simple illustrations that have no copy (text) on them. Images are vital on social media. They improve engagement, boost brand awareness, and help illustrate your story beyond words.
Use alt text.
Alternative text provides a text alternative to images and is essential for those using assistive technology. Using alt text will allow screen readers to accurately describe the image in words. Here are some top tips for writing alt text:
- Describe the image in context. For example, if you男女操逼视频软件檙e posting an image with a caption relating to 男女操逼视频软件 Fairs at Pace, it would make sense to describe the photo in that context. For example, instead of 男女操逼视频软件減eople smiling at the camera,男女操逼视频软件 you could write 男女操逼视频软件渟tudents in business wear posing for a photo at a career fair.男女操逼视频软件
- Be succinct. The commonly used JAWS screen reader, for example, will subdivide alt text that is more than 125 characters.
- Avoid redundancy. No need to include 男女操逼视频软件淚mage of男女操逼视频软件δ信俦剖悠等砑䴘 in the description since the alt attribute implies that information.
- Use dashes for acronyms, otherwise the screen reader tries to read the acronym as a word. For example, you might write 男女操逼视频软件淯SA男女操逼视频软件 as 男女操逼视频软件淯-S-A男女操逼视频软件 in the alt text so the screen reader doesn男女操逼视频软件檛 pronounce it as 男女操逼视频软件渦sa.男女操逼视频软件
- Avoid 男女操逼视频软件渂urning男女操逼视频软件 text onto images. Any important information that is burned or embedded into the image should be easily readable and conveyed in the alt text.
Graphic Images
Graphic images are images or illustrations with copy (text) 男女操逼视频软件渂urned男女操逼视频软件 onto the image (e.g., fliers, announcements, etc.)
Avoid packing a graphic with text.
Consider limiting the information on your graphics and linking to a blog post or landing page for a full statement, full event info, a full blog post, etc.
Pay attention to color.
If you create custom graphics for your social media, keep color contrast in mind. Some color combinations make copy difficult or impossible to read, either because there isn男女操逼视频软件檛 enough contrast, or the color pairing is causing the text to appear as if it男女操逼视频软件檚 vibrating.
Say it again.
Any important information that is burned or embedded into the image should be easily readable and conveyed in the alt text. For example, if you are sharing a flier on social that includes an event name, date, time location, you should repeat that information in the alt text and copy (caption) that is associated with the image.
Clarify the content.
For longer descriptions (needed for, say, an infographic or chart), use the caption and then write alt text that complements the caption by enhancing, clarifying, or contextualizing rather than repeating information.
Audio and Video
Captions are incredibly helpful in making your content accessible by everyone男女操逼视频软件攊n fact, recent studies show that most people consume social video with the sound turned off. No matter where a video is posted, whether it男女操逼视频软件檚 on a website or social media, it should be captioned so that Deaf and hard-of-hearing users can access and enjoy the content.
Captions are sometimes referred to as subtitles, but subtitles are actually language-specific captions intended for viewers who do not understand and/or speak the language being spoken in the media. Here are some helpful hints for creating accessible audio and video content:
Closed captions.
There are two types of captions, closed and open. Closed captions can be toggled on and off based on the preferences of the viewer. They can also be moved and resized. Closed captions are a common feature on platforms like and . , , , , and all have varying degrees of closed captioning capabilities for their video features.
Open captions.
Open captions are permanently embedded into a video during post-production and always visible. They cannot be turned off, moved, or resized by a viewer. You男女操逼视频软件檒l typically see open captions on a video when closed captions aren男女操逼视频软件檛 available.
Review and edit your captions.
Some platforms will tout their ability to add auto-captions to your videos, but much like automatic alt text, auto-captions aren男女操逼视频软件檛 usually very good and should not be used for your final captions. Edit any auto-captions whenever possible.
Include a warning for people with photosensitivity.
If you post a video with strobe effects or flashing lights, include a warning and create a pause before your content plays. for content that may trigger unpleasant or dangerous effects for some people.
Additional Resources
Technology is constantly evolving and improving, which means how we produce social content needs to evolve and improve, too. One of the best ways to stay current with best practices, platform-specific processes, and more is to do some independent research. We男女操逼视频软件檝e gathered a list of reliable resources and how-tos for social communicators at Pace to take advantage of: